7 SEO Services That You Should Always Stay Away From

In the world of SEO, not all tactics provide long-term benefits. Many of them work at first but fail in the long run. Some maliciously executed tactics might give you bigger disadvantages than their short-term advantages. Do not risk your reputation by using an unethical SEO service. Here are the seven services that you should always stay away from.

1. Keyword stuffing

SEOUsing the right keywords for your website is still important for search engines to gauge your relevance and make it easier for spiders to identify what you contents are all about. However, when keyword placement becomes too much, it also becomes manipulative, trying to trick spiders to increase the relevance rating. Spiders know the trick very well, though.

This trick used to work in the past decade, but search engines have already updated their algorithms to avoid getting bypassed by this trick.

2. Keyword spamming

This is almost the same as keyword stuffing, only it may no longer make any sense in the content as it disregards rule of logic, grammar and spelling. While keyword stuffing prompts you to use a particular keyword all over and over again where it can be used, keyword spamming does not care if the keyword is relevant to the content at all or if it really is a part of the sentence to begin with.It is like placing a tube of toothpaste in a row of can of sardines just to standout.

3. Cloaking

This is a technical SEO company service where the manipulator tries to show a different thing to web crawlers than what the website really has. It is like telling a department store that you will be selling beds and pillows so you can be accepted only to offer bedsheets and pillowcases to customers. It might rank your website for keywords that do not really make sense to your real contents.

4. Doorway pages

These are additional webpages that are used to place certain keywords and tags that might have high value to internet users but do not have real relevance or connection to the main website and its niche. This is usually done to take advantage of certain trends in the social media even if those trends are not related to what the website is all about in the first place.

It is like placing a door full of rainbows and unicorns only to lead people to a horror house.

5. Deceptive redirecting

Usually used alongside doorway pages, it is an unethical SEO service of setting up a homepage that is optimized for search engine marketing to attract visitors, only to redirect them to another website that is not related to what they initially searched on. Again, this is commonly done to take advantage of trends and “hot” keywords.

It is like posting a “go-see” announcement for modeling on your door only to let the people audition for a burlesque show inside.

6. Duplicate site setup

This is where copyright infringement becomes a huge issue. Some cheap SEO service providers merely copy contents from high-ranking websites and place them in your own website in the hopes of achieving the same results as the original publishers had. It might work at first, but it will certainly lead to a serious trouble.

It is like taking a popular brand of shampoo and changing its sticker to make it look like your own product.

7. Interlinking

Resource links and other inbound links are essential in link building and off-page optimization. However, earning them from other websites sometimes take time. A trick that some SEO service providers thought about is putting up multiple sites that will create a network of inbound links for one another.

3 Elements of a Great SEO Company

SEOStart any web search today and look for SEO Company. If you do this on any major scope, you will be hit with an incredible amount of information. In fact, you will see hundreds of thousands of pages, and that’s just in the results themselves. You will be hit with a ton of advertising as well, which may result in a lot of confusion. You will have to determine which one, out of the long winded result pages will have that kernel of information that you are looking for. Narrowing things down requires you to consider a few simple things that will help you find the best course of action, moving forward. Suffice to say, that if you want to hire a great SEO company, you will need to put into perspective 3 simple elements.

Speed of Implementation

The number one thing that you need to be wary of is the speed of implementation of the work. If a company tells you that they will do all your optimization within a day, or even a week, watch out. The problem with this is not so much the work itself, but the way it’s processed. Search platforms are wary of sites that go from 0 to hero in a matter of days. This is how many major businesses lost credibility in search, because they cut corners and placed a lot of changes in one day. If you’re looking at conquering the world of SEO in one day, forget about it. Any company worth their salt will tell you that optimization takes time. It is not an overnight thing.

Cost of Implementation

There are a lot of companies to choose from in the world of search engine optimization, but one thing is for sure, the costs can be baffling. There are some independent companies that will charge you next to nothing, because they are learning. Or you could spend thousands of dollars with certain agencies, and they may or may not deliver on the goods. A third option that you will want to look into is that of the recurring billing solution. Many companies will ask you to pay a monthly fee to get to the top of search results, and they will take you to the cleaners. The best way to decipher what’s worth your time, is through a trial run, and then decides whether or not you want to stick with any given company. Just remember, you need to fully understand what is being offered to you, before spending a dime.

Course of Action

In the end, you need to absolutely be aware of what’s going on with your brand, website, and profile. Any SEO company will be able to do some back link work, and even article marketing. But the best in the business will explain to you what is needed, and how it all pans out for the benefit of your company. If they do not explain things in detail, or they sound like they are doing something that is in a grey area, walk away. There’s absolutely no reason to pay for something that is going to penalize you. There are so many companies out there to work with, and some of them will take your money and then give you bad work. Ask for a detailed look at what you are paying for and how it’s going to be implemented over time.

The above elements of a great SEO company are just a few things that you need to factor into your search. Finding the right company takes time, so do not allow yourself to speed through the hiring process. Search engine optimization takes a lot of time, and proper effort, so keep that in mind.