In the world of SEO, not all tactics provide long-term benefits. Many of them work at first but fail in the long run. Some maliciously executed tactics might give you bigger disadvantages than their short-term advantages. Do not risk your reputation by using an unethical SEO service. Here are the seven services that you should always stay away from.
1. Keyword stuffing
Using the right keywords for your website is still important for search engines to gauge your relevance and make it easier for spiders to identify what you contents are all about. However, when keyword placement becomes too much, it also becomes manipulative, trying to trick spiders to increase the relevance rating. Spiders know the trick very well, though.
This trick used to work in the past decade, but search engines have already updated their algorithms to avoid getting bypassed by this trick.
2. Keyword spamming
This is almost the same as keyword stuffing, only it may no longer make any sense in the content as it disregards rule of logic, grammar and spelling. While keyword stuffing prompts you to use a particular keyword all over and over again where it can be used, keyword spamming does not care if the keyword is relevant to the content at all or if it really is a part of the sentence to begin with.It is like placing a tube of toothpaste in a row of can of sardines just to standout.
This is a technical SEO company service where the manipulator tries to show a different thing to web crawlers than what the website really has. It is like telling a department store that you will be selling beds and pillows so you can be accepted only to offer bedsheets and pillowcases to customers. It might rank your website for keywords that do not really make sense to your real contents.
4. Doorway pages
These are additional webpages that are used to place certain keywords and tags that might have high value to internet users but do not have real relevance or connection to the main website and its niche. This is usually done to take advantage of certain trends in the social media even if those trends are not related to what the website is all about in the first place.
It is like placing a door full of rainbows and unicorns only to lead people to a horror house.
5. Deceptive redirecting
Usually used alongside doorway pages, it is an unethical SEO service of setting up a homepage that is optimized for search engine marketing to attract visitors, only to redirect them to another website that is not related to what they initially searched on. Again, this is commonly done to take advantage of trends and “hot” keywords.
It is like posting a “go-see” announcement for modeling on your door only to let the people audition for a burlesque show inside.
6. Duplicate site setup
This is where copyright infringement becomes a huge issue. Some cheap SEO service providers merely copy contents from high-ranking websites and place them in your own website in the hopes of achieving the same results as the original publishers had. It might work at first, but it will certainly lead to a serious trouble.
It is like taking a popular brand of shampoo and changing its sticker to make it look like your own product.
Resource links and other inbound links are essential in link building and off-page optimization. However, earning them from other websites sometimes take time. A trick that some SEO service providers thought about is putting up multiple sites that will create a network of inbound links for one another.